Please The People To Please Google

You know, I was just thinking about this the other day. SEO may be made out to be this complicated, time consuming process that you have to know inside and out to get the most return on the time you spend doing it. That’s one of the main reasons that people hire SEO firms to manage their SEO activities because they’re under a false assumption that unless you’re an SEO genius, you need help.

Well, to an extent, some of the above drivel is true.

However, a lot of people seem to overlook one of the main things that search engines look for in a website - helpful/informational content.

You see, Google cares deeply about serving up the absolute most relevant information that it can when an end user performs a search query, as their bottom line counts on it. Think about it - you use Google most of the time because it works, right? That’s the plan, as simple as it may sound. The complex and alien-like algorithms behind the magic of Google are primarily geared to scour the web and instantly pull the most relevant result possible.

So what am I getting at?

I just wanted to take this little space of mine and remind webmasters/bloggers and anyone else who dreams of top rankings that there is more to SEO than what you hear about on the surface. I won’t repeat the phrase “content is king” (wait, I just did) because it’s overused and quite simply most of us know how obvious it is. However, I would like to change that saying to freshen it up a bit:

“Good” content is king (or Queen, whatever you prefer).

There, is that a little better? Seriously though, provide helpful content that helps people, and I promise you, you’ll eventually be rewarded by Google with longer standing high rankings and much better visability. We tend to get caught up in the SEO ratrace and get so sidetracked by all of the other elements important to SEO that we forget about the actual part that allows us to rank well. Google isn’t perfect, and people will always try to “game” it (and many do successfully “game” Google every day), but just do your part, and you’ll be blessed. Please the people, and you’ll please Google.